Selligent

Reposition a Leader

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Selligent is a powerful marketing tech platform with a 20 year track record serving enterprise clients around the globe.

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As their technology developed and their reach expanded over the decades, they outgrew their previous branding, which no longer reflected the top-tier quality of their platform. Selligent asked Frank to help reposition their brand with a new marketing website. We sought to clarify their offering and bring the brand in line with their current standing and future goals.

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Deliverables: Brand strategy, Identity System, Brand Book, Website