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Lola
Female-focused health, by women.
We worked closely with Lola founders, Jordana and Alex, to clarify the visual and verbal identity for the world’s first open, honest, and 100% organic feminine products brand.
Deliverables: Brand Guidelines, Collateral Design, Content, Copywriting, Photography, Web Design
Getting real about the female cycle.
After surveying the industry, we found that companies went one of two ways: established companies that only show pastels and florals or new start-ups with in-your-face graphics. We carved out a wide and ownable space for Lola with a recognizable graphic system including an industry-bucking color palette, ownable illustration style, and educational infographics.
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