Repositioning NYC’s highest outdoor sky deck as the city’s starting line. Make the skyline feel close, iconic, and shareable. Now visitors begin their New York story at Edge.

We created a bold typographic campaign and visual language across OOH, digital, and on‑site—built around the deck’s dramatic geometry and perspective.
 Including the line “It all starts on the Edge.”

Deliverables: Campaign Platform, Visual Language, OOH, Digital, On‑Site