Drop Labs Shoes

We weren’t just asked to brand a shoe. We were asked to bring a brand to life with strategy, naming, and identity to reflect the company’s larger mission: elevate media and entertainment beyond sound. The result was a brand not merely tied to fashion or technology, but rather to the bigger idea that our sensory experience can be enhanced and, ultimately, transformed.

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Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Naming