In partnership with the creative minds at Cuttlefish, Brookfield conceived and designed a fantastical and interactive lemon garden for their new development, Manhattan West. Impossibly large and otherworldly fruit would decorate a bright and refreshing space where New Yorkers could reconnect in a post-pandemic world.

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They asked Frank to name this experience, build a brand identity system, and conceive out-of-home and guerrilla marketing campaigns that would capture and excite New Yorkers’ imaginations.

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Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Social Assets, Marketing Campaign, Guerilla Marketing, Collateral, Photography Assets, Website