Chaz Dean has been a pioneer in the hair and skin care industry for over 20 years. In that time they’ve developed an extensive line of cutting edge products and a reputation for quality. They asked Frank to refresh their brand through a clear and consistent narrative, uniting the brand’s history with its bright future, and to modernize the brand for a younger generation of shoppers.

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We established a brand strategy that provides focus and structure to all of the constituent parts of the brand. We then built off of their existing brand to create a full-fledged identity system. And we put it into practice with an efficient and user-friendly website. Updated art direction, a simplified purchasing experience, and a focus on how Chaz continues to innovate in the industry make the brand feel modern and approachable to a new audience.

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Deliverables: Brand strategy, Identity System, Brand Book, Website